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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Exploring the moderators on the branding strategy-financial performance relationship
Zyglidopoulos, Stelios C. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003342300
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Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph; Krause, Juliane - 2009
Persistent link: https://www.econbiz.de/10009665197
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Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, P. K.; Mishra, Hari Govind; Singh, Sarabjot - 2014
Persistent link: https://www.econbiz.de/10010337508
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Der Beitrag des Markenimage zur Fanloyalität : eine empirische Untersuchung am Beispiel der Klubmarken der Fußball-Bundesliga
Bauer, Hans H.; Exler, Stefanie; Sauer, Nicola E. - 2004
Persistent link: https://www.econbiz.de/10002645198
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Die Bedeutung der Determinante Zeit in Kaufentscheidungsprozessen
Enke, Margit; Schäfer, Michael J. - 2001
Persistent link: https://www.econbiz.de/10001626277
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The effects of brand relationship norms on consumer attitudes and behavior
Aggarwal, Pankaj (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001681229
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Does online chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri; Tellis, Gerard J. - 2011
Persistent link: https://www.econbiz.de/10009299489