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~subject:"Brand image"
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Semiparametric multinomial log...
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Brand image
Konsumentenverhalten
78,375
Consumer behaviour
77,722
Theorie
15,307
Theory
14,860
Markenführung
9,070
Brand management
9,068
Markenartikel
9,057
Beziehungsmarketing
8,788
Relationship marketing
8,777
Nichtparametrisches Verfahren
8,684
Nonparametric statistics
8,302
Brand
7,759
Markenimage
7,120
USA
5,816
United States
5,579
Online-Handel
5,360
Online retailing
5,348
Kundenzufriedenheit
5,333
Customer satisfaction
5,328
Konsumtheorie
5,215
Consumption theory
5,037
Deutschland
4,826
Social Web
4,612
Social web
4,610
Schätzung
4,531
Online-Marketing
4,367
Estimation
4,349
Internet marketing
4,342
Germany
4,246
Dienstleistungsqualität
4,227
Service quality
4,224
Einzelhandel
4,198
Retail trade
4,106
Schätztheorie
3,777
Estimation theory
3,686
Werbewirkung
3,630
Advertising effects
3,586
Verbraucherverhalten
3,560
Electronic Commerce
3,496
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All
Undetermined
3,593
Free
1,093
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Article
5,990
Book / Working Paper
1,073
Journal
3
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Article in journal
5,644
Aufsatz in Zeitschrift
5,644
Aufsatz im Buch
315
Book section
315
Graue Literatur
134
Non-commercial literature
134
Hochschulschrift
113
Arbeitspapier
104
Working Paper
104
Thesis
88
Conference paper
50
Konferenzbeitrag
50
Reprint
43
Collection of articles of several authors
29
Sammelwerk
29
Case study
23
Fallstudie
23
Aufsatzsammlung
19
Konferenzschrift
9
Collection of articles written by one author
7
Sammlung
7
Bibliografie enthalten
5
Bibliography included
5
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3
Lehrbuch
3
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3
Übersichtsarbeit
3
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2
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2
Festschrift
2
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2
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2
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2
Handbuch
2
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2
Marktinformation
2
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2
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2
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1
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1
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English
6,798
German
266
French
3
Italian
3
Polish
3
Author
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
20
Bang, Nguyen
19
Han, Heesup
19
Usman, Osly
19
Guzman, Francisco
18
Japutra, Arnold
18
Keller, Kevin Lane
18
Sarkar, Abhigyan
17
Burmann, Christoph
16
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gierl, Heribert
14
Huber, Frank
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Fetscherin, Marc
13
Khan, Imran
13
Rahman, Zillur
13
Sreejesh, S.
13
Veloutsou, Cleopatra
13
Wiedmann, Klaus-Peter
13
Bauer, Hans H.
12
Christodoulides, George
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Romaniuk, Jenni
12
Shimul, Anwar Sadat
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Jang, Soocheong
11
Ko, Eunju
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Baumgarth, Carsten
10
Eisingerich, Andreas B
10
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All
Springer Fachmedien Wiesbaden
10
NetLibrary, Inc
4
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Society for Consumer Psychology.
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Published in...
All
Journal of business research : JBR
368
The journal of product & brand management
259
The journal of brand management : an international journal
244
Journal of retailing and consumer services
228
Psychology & marketing
104
Asia Pacific journal of marketing and logistics
92
European journal of marketing : EJM
83
Journal of marketing communications
74
Journal of international consumer marketing
70
International journal of hospitality management
64
The journal of consumer marketing
61
Marketing intelligence & planning
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
International marketing review
55
Journal of global marketing
52
Marketing letters : a journal of research in marketing
51
Journal of marketing
48
International journal of consumer studies
47
Cogent business & management
46
Journal of fashion marketing and management
46
Journal of strategic marketing
46
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
Journal of travel and tourism marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of promotion management : JPM
40
International journal of internet marketing and advertising : IJIMA
39
Journal of marketing management : MM
38
Journal of the Academy of Marketing Science
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
International journal of advertising : the quarterly review of marketing communications
35
International journal of advertising : the review of marketing communications
35
European journal of marketing
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of international marketing
33
The IUP journal of brand management : IJBRM
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
7,066
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1
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
2
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
3
Examining older consumers' loyalty towards older brands in grocery retailing
Phua, Peilin
;
Kennedy, Rachel
;
Trinh, Giang
;
Page, Bill
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012132173
Saved in:
4
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
5
A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
6
When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria
;
Tregear, Angela
;
Ansell, Jonathan
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
Saved in:
7
Disentangling preferences and learning in brand choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
Saved in:
8
Framing and involvement effects on consumers' brand choice
Gamliel, Eyal
;
Herstein, Ram
;
Abrantes, José Luís
; …
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010198167
Saved in:
9
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
10
Understanding the role of brand salience in brand choice decisions in the charity sector
Ngo, Liem Viet
;
Gregory, Gary
;
Miller, Ryan
;
Lu, Lu
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 258-270
Persistent link: https://www.econbiz.de/10013384444
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