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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles written by one author"
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Brand management
Konsumentenverhalten
Marketing
48
Consumer behaviour
12
Theorie
10
Theory
10
Deutschland
6
Economic history
6
Germany
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Marketing theory
5
Marketingtheorie
5
Scientists
5
Wissenschaftler
5
Advertising
4
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Werbung
4
Brand image
3
Innovation
3
Markenimage
3
Market research
3
Marktforschung
3
Pakistan
3
Unternehmenserfolg
3
Absatz
2
Advertising industry
2
Betriebswirtschaftslehre
2
Beziehungsmarketing
2
Business economics
2
Communication
2
Ernährungsindustrie
2
Ernährungswirtschaft
2
Firm performance
2
Food industry
2
Handel
2
Kommunikation
2
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1
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Book / Working Paper
12
Type of publication (narrower categories)
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Collection of articles written by one author
Article in journal
905
Aufsatz in Zeitschrift
905
Aufsatz im Buch
219
Book section
219
Hochschulschrift
181
Collection of articles of several authors
176
Sammelwerk
176
Graue Literatur
146
Non-commercial literature
146
Thesis
134
Aufsatzsammlung
128
Working Paper
65
Lehrbuch
63
Arbeitspapier
60
Textbook
55
Konferenzschrift
52
Case study
38
Fallstudie
38
Conference proceedings
31
Ratgeber
31
Guidebook
29
Bibliografie enthalten
28
Bibliography included
28
Sammlung
12
Glossar enthalten
11
Glossary included
11
Handbook
9
Handbuch
9
Reprint
9
Einführung
7
research-article
7
review
7
Bibliografie
5
Conference paper
5
Konferenzbeitrag
5
Amtsdruckschrift
4
Fallstudiensammlung
4
Government document
4
review-article
4
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Language
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English
12
German
1
Author
All
Sheth, Jagdish N.
7
Holbrook, Morris B.
3
Krishnan, Balaji C.
2
Barabba, Vincent P.
1
Berthon, Pierre R.
1
Bettman, James R.
1
Hausmann, Maximilian
1
Hill, Ronald Paul
1
John, Deborah Roedder
1
Johnston, Wesley J.
1
Keller, Kevin Lane
1
Kirchgeorg, Manfred
1
LaTour, Kathryn A.
1
Maier, Erik
1
Meyer, Robert J.
1
Neumann, Natalie
1
Otter, Verena
1
Shultz, Clifford J.
1
Stach, Jens
1
Sujan, Mita
1
Wallace, Rodney B.
1
Wallendorf, Melanie
1
Zaltman, Gerald
1
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Published in...
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Legends in consumer behavior
4
Legends in marketing
3
Internationale Reihe Agribusiness
1
Schriftenreihe Schwerpunkt Marketing
1
Source
All
ECONIS (ZBW)
12
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1
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
2
Legends in
marketing
: Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
3
Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
Saved in:
4
Organizational structures in international high value food chains : evidence from Latin America
Otter, Verena
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010533442
Saved in:
5
Macromarketing applications, Part II:
marketing
versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
6
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
7
Marketing
applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
8
Consumer information processing :
marketing
applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
9
Financial markets,
marketing
, and information sharing : three essays in industrial organization
Wallace, Rodney B.
-
2000
Persistent link: https://www.econbiz.de/10001667455
Saved in:
10
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental
marketing
research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
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