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How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu; Valdimar Sigurdsson; Larsen, Nils Magne - In: Journal of air transport management 79 (2019), pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
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The behavioral economics of consumer brand choice : establishing a methodology
Foxall, Gordon R.; Schrezenmaier, Teresa C. - In: Journal of economic psychology : research in economic … 24 (2003) 5, pp. 675-695
Persistent link: https://www.econbiz.de/10001800940
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Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 5/6, pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
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Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.; Wells, Victoria K.; Chang, Shing Wan; … - In: Journal of organizational behavior management 30 (2010) 2, pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
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Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.; Foxall, Gordon R.; James, … - In: The service industries journal 28 (2008) 3/4, pp. 445-461
Persistent link: https://www.econbiz.de/10003751903