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Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie; Leisch, Friedrich; Dolnicar, Sara - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
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Asking good survey questions
Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 551-574
Persistent link: https://www.econbiz.de/10009791055
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Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.; Dolnicar, Sara; Grün, Bettina - In: International journal of market research : JMRS ; the … 57 (2015) 2, pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
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In a galaxy far, far away ... market yourself differently
Dolnicar, Sara; Grün, Bettina - In: Journal of travel research : a quarterly publication of … 56 (2017) 5, pp. 593-598
Persistent link: https://www.econbiz.de/10011687300
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Response style contamination of student evaluation data
Dolnicar, Sara; Grün, Bettina - In: Journal of marketing education : JME 31 (2009) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003869939
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Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara; Grün, Bettina - In: Australasian marketing journal 17 (2009) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
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Self-congruity theory : to what extent does it hold in tourism?
Boksberger, Philipp; Dolnicar, Sara; Laesser, Christian; … - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 454-464
Persistent link: https://www.econbiz.de/10009247526
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Validly measuring destination image in survey studies
Dolnicar, Sara; Grün, Bettina - In: Journal of travel research : a quarterly publication of … 52 (2013) 1, pp. 3-14
Persistent link: https://www.econbiz.de/10009749895
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"Pick aby" measures contaminate brand image studies
Dolnicar, Sara; Rossiter, John R.; Grün, Bettina - In: International journal of market research : JMRS ; the … 54 (2012) 6, pp. 821-834
Persistent link: https://www.econbiz.de/10009688235
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Dynamic, interactive survey questions can increase survey data quality
Dolnicar, Sara; Grün, Bettina; Yanamandram, Venkata - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 690-699
Persistent link: https://www.econbiz.de/10010246307