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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line
Verhoef, Peter C. (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002701449
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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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Consideration of the technological brands and price premium strategies for SPM in Japan
Mitsuyama, Hiro; Iijima, Maskai; Uchimoto, Yukio - In: International journal of business performance management 14 (2013) 4, pp. 356-367
Persistent link: https://www.econbiz.de/10009789960
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Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.; Ogawa, Mikako - In: International journal of e-business research : an … 9 (2013) 2, pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
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The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T. - In: International journal of retail & distribution management 41 (2013) 10, pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
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Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
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Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita; Sharma, Narendra K. - In: Journal of Indian business research 5 (2013) 3, pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
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Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
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Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi; Girauc, Georges - In: Journal of global scholars of marketing science : … 22 (2012) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
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How do Asia's two most important consumer markets differ? : Japanese–Chinese differences in customer satisfaction and its formation
Frank, Björn; Abulaiti, Gulimire; Torrico, Boris Herbas; … - In: Journal of business research : JBR 66 (2013) 12, pp. 2397-2405
Persistent link: https://www.econbiz.de/10010209687