How do Asia's two most important consumer markets differ? : Japanese–Chinese differences in customer satisfaction and its formation
Björn Frank; Gulimire Abulaiti; Boris Herbas Torrico; Takao Enkawa
| Year of publication: |
2013
|
|---|---|
| Authors: | Frank, Björn ; Abulaiti, Gulimire ; Torrico, Boris Herbas ; Enkawa, Takao |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 12, p. 2397-2405
|
| Subject: | China | Customer satisfaction | Japan | Perceived quality | Perceived value | Public brand image | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Asien | Asia | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209687