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~subject:"Brand management"
~subject:"Verbraucherverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie"
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Brand management
Verbraucherverhalten
Consumer behaviour
31
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31
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8
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8
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7
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7
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Foxall, Gordon R.
6
James, Victoria K.
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Oliveira-Castro, Jorge M.
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Dias, Moema B.
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Evans, Martin
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Fagerstrøm, Asle
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Helena Gunnars Marteinsdottir
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The service industries journal
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Understanding consumer choice
Foxall, Gordon R.
-
2005
Persistent link: https://www.econbiz.de/10004824936
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2
How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of air transport management
79
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
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3
Individual differences in price responsiveness within and across food brands
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 733-753
Persistent link: https://www.econbiz.de/10003775774
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4
Consumer-based brand equity and brand performance
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
James, …
- In:
The service industries journal
28
(
2008
)
3/4
,
pp. 445-461
Persistent link: https://www.econbiz.de/10003751903
Saved in:
5
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2006
Persistent link: https://www.econbiz.de/10004860339
Saved in:
6
The behavioral economics of brand choice
Foxall, Gordon R.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004889016
Saved in:
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