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Brand management
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer International Publishing
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Journal of business research : JBR
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The journal of product & brand management
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The journal of brand management : an international journal
290
Journal of retailing and consumer services
251
Psychology & marketing
90
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
84
International journal of hospitality management
77
Journal of marketing communications
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing management : MM
56
International journal of advertising : the review of marketing communications
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
SpringerLink / Bücher
52
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
50
Journal of strategic marketing
50
International marketing review
48
Journal of the Academy of Marketing Science
48
The IUP journal of brand management : IJBRM
46
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Journal of marketing
43
Cogent business & management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of international marketing
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
International journal of contemporary hospitality management
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Saved in:
2
Beyond the gift shop : boost revenue, your brand, and patient satisfaction with strategic healthcare retail
Thompson-Banko, Mindy
-
2009
Persistent link: https://www.econbiz.de/10012673996
Saved in:
3
Malaysia's medical tourism destination personality : an international cosmetic surgery
patients
' perspective
Guiry, Michael
- In:
International journal of leisure and tourism marketing …
5
(
2016/2017
)
3
,
pp. 202-226
Persistent link: https://www.econbiz.de/10011937913
Saved in:
4
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
5
Omnichannel approach : factors affecting consumer acceptance
Silva, Susana C.
;
Martins, Carla Carvalho
;
Sousa, João …
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
1/2
,
pp. 73-84
Persistent link: https://www.econbiz.de/10012119165
Saved in:
6
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
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7
Brand
adoption
by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
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8
The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor
Pintado, Teresa
;
Sanchez, Joaquin
;
Carcelén, Sonia
; …
- In:
Journal of internet commerce
16
(
2017
)
4
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011804517
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9
An empirical study of latitude of quantity acceptance (LQA) in an emerging economy : India
Saini, Gordhan
;
Sahay, Arvind
;
Kalyanaram, Gurumurthy
- In:
Journal of global marketing
31
(
2018
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011963102
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Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
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