This case study shows how Osklen, a 30-year-old fashion brand in Brazil that focuses on Brazilianness and sustainability, has been facing challenges in the last 10 years pioneering the adoption of recycled cotton in its products. By taking the lens of biomimicry and supply networks that...

Purpose – To investigate the relationship between the choice of integrated or functional logistics providers by Brazilian shippers and: the type of their manufacturing process structure, and the level of sophistication of their logistics function, as well as the impact on that choice of...

The case describes the internationalization process of emerging markets multinational enterprises in other emerging markets. Marcopolo, the largest manufacturer of bus bodies in Brazil and one of the largest in the world, started several joint ventures to manufacture bus bodies. After years of...