Horizontal strategic alliances and company behavior : an analysis of two experiences in Brazil
Year of publication: |
1998
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Authors: | Rocha, Angela da |
Other Persons: | Arkader, Rebecca (contributor) |
Published in: |
Latin American business review : journal of the Business Association of Latin American Studies (BALAS). - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1097-8526, ZDB-ID 1446446-9. - Vol. 1.1998, 1, p. 3-22
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Subject: | Joint Venture | Joint venture | Horizontale Integration | Horizontal integration | Strategische Allianz | Strategic alliance | Handelskette | Retail chain | Kfz-Industrie | Automotive industry | Brasilien | Brazil |
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