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~subject:"Broadcast"
~subject:"Fernsehwerbung"
~subject:"Theory"
~subject:"World"
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Fernsehwerbung
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1,973
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Booz, Allen & Hamilton GmbH <Düsseldorf>
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Central Treaty Organization
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
8
Journal of marketing communications
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The journal of media economics
5
Discussion paper / Centre for Economic Policy Research
4
Europäische Hochschulschriften / 5
4
Information economics and policy : IEP
4
Prometheus : critical studies in innovation
4
Arts and the market
3
CESifo working papers
3
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
R / Rand Corporation
3
Reports and papers on mass communication
3
Schriftenreihe der Landesmedienanstalten
3
SpringerLink / Bücher
3
Statens offentliga utredningar : SOU
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The economist
3
Working paper / National Bureau of Economic Research, Inc.
3
Working paper series
3
BLM-Schriftenreihe
2
Bulletin / United States Department of Labor, Bureau of Labor Statistics
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Discussion papers in economics and management / A / University of Reading, Department of Economics
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
Europäische Hochschulschriften / 40
2
Gabler Edition Wissenschaft
2
International and comparative broadcasting
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of economics & management strategy : JEMS
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of sports economics
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ECONIS (ZBW)
429
EconStor
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1
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
2
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
3
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
4
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
5
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
8
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
9
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
10
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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