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~subject:"Broadcast"
~subject:"Mediennutzung"
~subject:"World"
~type:"article"
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Broadcast
Mediennutzung
World
Television
579
Fernsehen
565
USA
102
television
95
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93
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71
Fernsehprogramm
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The journal of media economics
5
Journal of sports economics
4
Media-Perspektiven
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Arts and the market
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
The economist
3
Journal of advertising research
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kyklos : international review for social sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Service business
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
The review of economics and statistics
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American economic journal : a journal of the American Economic Association
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American sociological review : ASR ; official journal of the American Sociological Association
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Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics
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Applied economics letters
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Berlin im vereinten Deutschland
1
Brookings papers on economic activity / Microeconomics
1
Business history
1
Business history review
1
Cambridge journal of regions economy and society
1
Canadian public policy : a journal for the discussion of social and economic policy in Canada
1
Competition Policy in Network Industries
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Die USA am Beginn der neunziger Jahre : Politik, Wirtschaft, Recht
1
Die Ökonomie des Sports in den Medien
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic inquiry : journal of the Western Economic Association International
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European journal of political economy
1
European research on management and business economics
1
From the trenches : strategies from industry leaders on the new e-conomy
1
Fundamentals of marketing research ; Vol. 3
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
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ECONIS (ZBW)
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1
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
2
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
3
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
8
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
9
Media services : considerations relevant to multilateral trade negotiations
Christopherson, Susan
- In:
Trade in services: sectoral issues : UNCTAD UNDP …
,
(pp. 249-308)
.
1989
Persistent link: https://www.econbiz.de/10001279756
Saved in:
10
Die amerikanische Film- und Fernsehindustrie : abschreckendes Beispiel oder Vorbild für Deutschland?
Kayser, Horst J.
- In:
Die USA am Beginn der neunziger Jahre : Politik, …
,
(pp. 137-155)
.
1993
Persistent link: https://www.econbiz.de/10001282207
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