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Industrial marketing management : the international journal for industrial and high-tech firms
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European journal of marketing
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The relationship between digital solution selling and value-based selling : a motivation-opportunity-ability (MOA) perspective
Guenzi, Paolo
;
Nijssen, E. J.
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 745-770
Persistent link: https://www.econbiz.de/10014226008
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2
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
Saved in:
3
Unleash the power of the installed base : identifying cross-selling opportunities from solution offerings
Borgh, Michel van der
;
Nijssen, E. J.
;
Schepers, Jeroen …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 122-133
Persistent link: https://www.econbiz.de/10014227547
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