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Customer needing : a challenge for the seller offering
Strandvik, Tore; Holmlund, Maria; Edvardsson, Bo - In: The journal of business & industrial marketing 27 (2012) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
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Disintermediation in business-to-business service channels : mechanisms and challenges
Nordin, Fredrik; Brozovic, Danilo; Holmlund, Maria - In: Journal of business-to-business marketing 20 (2013) 4, pp. 179-192
Persistent link: https://www.econbiz.de/10010228322
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Customer needing : conceptualising industrial service from a customer perspective
Strandvik, Tore (contributor); Holmlund, Maria (contributor) - 2008
Persistent link: https://www.econbiz.de/10003709357
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Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria; Kowalkowski, Christian; Biggemann, Sergio - In: Journal of business research : JBR 69 (2016) 7, pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056