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Bundling strategy
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Martinez, Veronica
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Raja, Jawwad Z.
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C̦akkol, Mehmet
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International journal of physical distribution & logistics management : IJPD & LM
1
International journal of production economics
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Achieving customer satisfaction through integrated products and services : an exploratory study
Raja, Jawwad Z.
;
Bourne, Dorota
;
Goffin, Keith
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1128-1144
Persistent link: https://www.econbiz.de/10010210874
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2
Rigor in qualitative supply chain management research : lessons from applying repertory grid technique
Goffin, Keith
;
Raja, Jawwad Z.
;
Claes, Björn
; …
- In:
International journal of physical distribution & …
42
(
2012
)
8/9
,
pp. 804-827
Persistent link: https://www.econbiz.de/10009671803
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3
Exploring the journey to services
Martinez, Veronica
;
Neely, Andy D.
;
Velu, Chander
; …
- In:
International journal of production economics
192
(
2017
),
pp. 66-80
Persistent link: https://www.econbiz.de/10011782305
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