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Marketing theory and critical phenomenology : exploring the human side of management practice

Ardley, Barry - In: Marketing intelligence & planning 29 (2011) 7, pp. 628-642

Persistent link: https://www.econbiz.de/10009384754

The student practitioner : developing skills through the marketing research consultancy project

Ardley, Barry; Taylor, Nick - In: Marketing intelligence & planning 28 (2010) 7, pp. 847-861

Persistent link: https://www.econbiz.de/10009157182

Marketing a memory of the world : Magna Carta and the experiential servicescape

Ardley, Barry; Taylor, Nick; McLintock, Emily; Martin, … - In: Marketing intelligence & planning 30 (2012) 6, pp. 653-665

Persistent link: https://www.econbiz.de/10009671121

Denial at the top table : status attributions and implications for marketing

Davies, Mark A. P.; Ardley, Barry - In: Journal of strategic marketing 20 (2012) 2, pp. 113-126

Persistent link: https://www.econbiz.de/10009630781

Strategies Snarks and stories : SME owner manager perceptions of business advisers

Ardley, Barry; Moss, Philip; Taylor, Nick - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 2, pp. 211-231

Persistent link: https://www.econbiz.de/10011643917

Strategies Snarks and stories: SME owner manager perceptions of business advisers

Ardley, Barry; Moss, Philip; Taylor, Nick - In: Journal of Research in Marketing and Entrepreneurship 18 (2016) 2, pp. 211-231

Purpose This paper aims to examine the perceptions of small business entrepreneurs regarding the efficacy of external business advisers in delivering sustainable strategic and operational guidance. Design/methodology/approach The research is interpretivist, exploring the narratives of small and...

Persistent link: https://www.econbiz.de/10014902766