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Systematic review on B2B brand...
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Business model
B-to-B-Marketing
19
Business-to-business marketing
19
Lieferantenmanagement
17
Supplier relationship management
17
Beziehungsmarketing
11
Customer value
11
Relationship marketing
11
Kundenwert
10
Selling
8
Verkauf
8
Betriebliche Wertschöpfung
7
Value creation
7
Innovation
5
Leistungsbündel
5
Organisatorischer Wandel
5
Bundling strategy
4
Business network
4
Case study
4
Consumer behaviour
4
Konsumentenverhalten
4
Nachhaltige Entwicklung
4
Organizational change
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Sustainable development
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Unternehmensnetzwerk
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B2B
3
Business markets
3
Customer value assessment
3
Digitalisierung
3
Digitization
3
Export
3
Finland
3
Finnland
3
Geschäftsmodell
3
Industrial solution
3
Innovation management
3
Innovationsmanagement
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Interne Kommunikation
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Manufacturing industry
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Marketing management
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Keränen, Joona
2
Aarikka-Stenroos, Leena
1
Fishburn, Jessica
1
Pekkarinen, Olli
1
Piironen, Markus
1
Ranta, Valtteri
1
Ritala, Paavo
1
Ruokonen, Mika
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Salminen, Risto T.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business innovation and research
1
Technovation : an international journal of technical innovation and entrepreneurship
1
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ECONIS (ZBW)
3
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BOOT business model in industrial solution business
Pekkarinen, Olli
;
Piironen, Markus
;
Salminen, Risto T.
- In:
International journal of business innovation and research
6
(
2012
)
6
,
pp. 653-673
Persistent link: https://www.econbiz.de/10009675170
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2
How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Ranta, Valtteri
;
Keränen, Joona
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 291-305
Persistent link: https://www.econbiz.de/10012285186
Saved in:
3
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
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