"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."-Jeff Jarvis, author of What Would Google Do "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."-Vivian Schiller,...

Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks --...