The network is your customer : five strategies to thrive in a digital age
David L. Rogers
| Year of publication: |
2010
|
|---|---|
| Authors: | Rogers, David L. |
| Publisher: |
New Haven [u.a.] : Yale University Press |
| Subject: | Strategisches Management | Strategic management | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Kundenmanagement | Neue Medien | Social Media | Soziales Netzwerk |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 312 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. |
| ISBN: | 978-0-300-16587-6 ; 0-300-16587-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008809681