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Polater, Abdüssamet; Hüseyinoğlu, Işık Özge Yumurtacı - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1433-1451

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Cova, Bernard; Prévot, Frédéric; Spencer, Robert - In: Industrial marketing management : the international … 41 (2012) 2, pp. 365-367

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