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The marketing practices-performance relationship in professional service firms

Sweeney, Jillian C.; Soutar, Geoffrey N.; … - In: Journal of service management 22 (2011) 3, pp. 292-316

Persistent link: https://www.econbiz.de/10009239541

To give or not to give professional services to non-paying clients ; Professionals' giving backstory

McColl-Kennedy, Janet R.; Patterson, Paul G.; Brady, … - In: Journal of service management 26 (2015) 3, pp. 426-459

Persistent link: https://www.econbiz.de/10011389031

Reconceptualizing professional service firm innovation capability : scale development

Hogan, Suellen J.; Soutar, Geoffrey N.; McColl-Kennedy, … - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1264-1273

Persistent link: https://www.econbiz.de/10009410664

Involvement, satisfaction, and brand loyalty in a small business services setting

Russell-Bennett, Rebekah; McColl-Kennedy, Janet R.; … - 2007

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioural loyalty in a business services context, and attempts to...

Persistent link: https://www.econbiz.de/10009483324