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Consumer Information Search Revisited : Theory and Empirical Analysis.
Moorthy, S.; Ratchford, B.T.; Taluksar, D. - William E. Simon Graduate School of Business … - 1995
Persistent link: https://www.econbiz.de/10005479176
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A Model of Price Promotions with Consumer Search.
Banks, J.; Moorthy, S. - William E. Simon Graduate School of Business … - 1994
Persistent link: https://www.econbiz.de/10005669643
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A Theoretical and Empirical Investigation into Consumers' Brand Choice Process under Information Uncertainty.
Talukdar, D. - William E. Simon Graduate School of Business … - 1995
Persistent link: https://www.econbiz.de/10005633635
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Product Line and Technology Selection with shared Manufacturing and Engineering Design Resources.
Dobson, G.; Yano, C.A. - William E. Simon Graduate School of Business … - 1994
Persistent link: https://www.econbiz.de/10005675251