Planken, Brigitte; Nickerson, Catherine; Sahu, Subrat - In: International Journal of Organizational Analysis 21 (2013) 3, pp. 357-372
Purpose – The purpose of this paper is to investigate consumer responses to CSR in a developed and emerging economy (The Netherlands and India). Design/methodology/approach – The paper uses a survey of 95 consumers in each country to investigate attitudes to CSR platforms and CSR initiatives...
