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1
The demand for Canadian fats and oils : a case study of advertising effectiveness
Goddard, Ellen
- In:
American journal of agricultural economics
71
(
1989
)
3
,
pp. 741-749
Persistent link: https://www.econbiz.de/10001068514
Saved in:
2
Werbung : eine Einführung
Schweiger, Günter
;
Schrattenecker, Gertraud
-
1995
-
4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
Saved in:
3
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
4
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
Saved in:
5
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
-
1992
Persistent link: https://www.econbiz.de/10000846943
Saved in:
6
Kommunikationspolitik : Werbeplanung
Schmalen, Helmut
-
1992
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10000853445
Saved in:
7
Entscheidungsgründe für die Auswahl von Werbeagenturen durch werbungtreibende Unternehmen
Schmitt, Margot
-
1992
Persistent link: https://www.econbiz.de/10000855132
Saved in:
8
Pubblicità e teorie economiche
Gianfreda, Giuseppina
-
1995
Persistent link: https://www.econbiz.de/10000978765
Saved in:
9
Die kommunikationspolitische Ausgestaltung eines neuen Vertriebsweges für erklärungsbedürftige Produkte : theoretische Ansatzpunkte und computergestützte Analyse eines Direktmarket...
Hillenbrand, Gerold
-
1992
Persistent link: https://www.econbiz.de/10000837258
Saved in:
10
Managerial decision behaviour and the estimation of dynamic sales response models
Vanhonacker, Wilfried R.
-
1990
-
Rev
Persistent link: https://www.econbiz.de/10000816881
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