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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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