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At what age and how does understanding of product placement develop?
Grohs, Reinhard; Reisinger, Heribert; Wolfsteiner, Elisabeth - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 22-31
Persistent link: https://www.econbiz.de/10009727086
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Erkennen und verstehen Kinder kontextverbundene Markenpräsentationen?
Grohs, Reinhard; Wagner, Udo - In: Marketing : ZFP ; journal of research and management 33 (2011) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10008989478
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An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard; Wagner, Udo; Steiner, Regina - In: Psychology & marketing 29 (2012) 11, pp. 907-917
Persistent link: https://www.econbiz.de/10009664849