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China
Consumer behaviour
20
Konsumentenverhalten
19
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
7
Einzelhandel
6
Kundenzufriedenheit
6
Retail trade
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Virales Marketing
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USA
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United States
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Cultural identity
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Customer retention
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Dienstleistungssektor
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Firm performance
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International marketing
3
Internationales Marketing
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Kaufentscheidung
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Kulturelle Identität
3
Kundenbindung
3
Marketing management
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Marketingmanagement
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Online retailing
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Online-Handel
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Purchase decision
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Service industry
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Services
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Unternehmenserfolg
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Brand
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Brand image
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Brand loyalty
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Brand management
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Contingency theory
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Arnold, Mark J.
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Zhou, Joyce Xin
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Amine, Lyn S.
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Cater, John James
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Chao, Mike Chen-Ho
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Ma, Jieqiong
1
Magnusson, Peter
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Pereira, Arun
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Westjohn, Stanford A.
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Yang, Jie
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Yu, Jun
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Zdravkovic, Srdan
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International marketing ; Vol. I
1
Journal of business research : JBR
1
Journal of the Academy of Marketing Science
1
Small business economics : an entrepreneurship journal
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ECONIS (ZBW)
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Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
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2
Chinese consumer decision-making styles : a comparison between the coastal and inland regions
Zhou, Joyce Xin
;
Arnold, Mark J.
;
Pereira, Arun
;
Yu, Jun
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 45-51
Persistent link: https://www.econbiz.de/10003909533
Saved in:
3
Exploring the practical effects of country of origin, animosity, and price-quality issues: two case studies of Taiwan and Acer in China
Amine, Lyn S.
;
Chao, Mike Chen-Ho
;
Arnold, Mark J.
-
2006
Persistent link: https://www.econbiz.de/10003410668
Saved in:
4
Family involvement, environmental turbulence, and R&D investment : evidence from Listed Chinese SMEs
Yang, Jie
;
Ma, Jieqiong
;
Zhao, Hongxin
;
Cater, John James
; …
- In:
Small business economics : an entrepreneurship journal
53
(
2019
)
4
,
pp. 1017-1032
Persistent link: https://www.econbiz.de/10012269782
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