Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the...

This study employed psychological variables such as consumer sentiment and attitude to debt as complementary measures to traditionally used consumer demographic or economic variables in predicting housing purchase intention with a consumer sample in China. The result indicates that psychological...

Brand names contribute to product success. Studies on brand naming have been mainly conducted in western countries with western European languages and few researchers have focused on how cultural and linguistic diversity is related to brand naming. Attempts to fill the gap by investigating the...