Purpose – Based on customer value theory, this paper aims to propose and test a conceptual model of the relationship between third‐party logistics (3PL) provider customer orientation and customer firm logistics improvement. Design/methodology/approach – The 3PL provider customer...

Purpose – The purpose of this paper is to examine how organizational structural factors (namely decentralization, formalization, and specialization) influence a firm's logistics service innovation capability and firm performance. Design/methodology/approach – A conceptual model is proposed...

Purpose – The purpose of this paper is to determine how a firm's strategic orientation affects service innovation capability and the resulting impact on market performance. Design/methodology/approach – A survey was administered to supply chain executives. Structural equation modeling was...