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A model of optimal international market expansion : the case of US hotel chains expansion into China
Aliouche, E. Hachemi
;
Schlentrich, Udo
- In:
New developments in the theory of networks : …
,
(pp. 135-154)
.
2011
Persistent link: https://www.econbiz.de/10008909649
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A Western franchise in Shanghai, China : a late entrant's success
Roberts, R. E.
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10013492874
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