Narrow search
Showing 1 - 4 of 4
Cover Image
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi; Li, Weiwei; Teng, Lefa; Lu, Taihong - In: Journal of promotion management : JPM 20 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Cover Image
Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan; Zhao, Guangzhi; He, Jiaxun - In: Journal of business research : JBR 68 (2015) 3, pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Cover Image
The co-evolution of knowledge management and business model transformation in the post-COVID-19 era : insights based on Chinese e-commerce companies
Li, Honglei; Hu, Qianqian; Zhao, Guangzhi; Li, Bin - In: Journal of knowledge management 26 (2022) 5, pp. 1113-1123
Persistent link: https://www.econbiz.de/10013380907
Cover Image
How quality, value, image, and satisfaction create loyalty at a Chinese telecom
Lai, Fujun; Griffin, Mitch; Babin, Barry J. - In: Journal of business research : JBR 62 (2009) 10, pp. 980-986
Persistent link: https://www.econbiz.de/10003887607