Narrow search
Showing 1 - 6 of 6
Cover Image
Using exploratory and exploitative market learning for new product development
Kim, Namwoon; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 27 (2010) 4, pp. 519-536
Persistent link: https://www.econbiz.de/10003980064
Cover Image
Product development team stability and new product advantage : the role of decision-making processes
Slotegraaf, Rebecca J.; Atuahene-Gima, Kwaku - In: Journal of marketing 75 (2011) 1, pp. 96-108
Persistent link: https://www.econbiz.de/10008840468
Cover Image
Marketing's influence tactics in new product development : a study of high technology firms in China
Atuahene-Gima, Kwaku; Li, Haiyang - 2009
Persistent link: https://www.econbiz.de/10003836633
Cover Image
The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong; Atuahene-Gima, Kwaku - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
Cover Image
The adoption of agency business activity, product innovation and performance in Chinese technology ventures
Li, Haiyang; Atuahene-Gima, Kwaku - In: Business networks and strategic alliances in China, (pp. 99-132). 2007
Persistent link: https://www.econbiz.de/10003505223
Cover Image
Enhancing product innovation performance in a dysfunctional competitive environment : the roles of competitive strategies and market-based assets
Liu, Weiping; Atuahene-Gima, Kwaku - In: Industrial marketing management : the international … 73 (2018), pp. 7-20
Persistent link: https://www.econbiz.de/10011904654