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Cross-cultural research for luxury fashion brands in the Chinese market : a review of long- versus short-term orientation in national culture dimensions

Lu, Ruichen; Wang, Yi; Kennon, Richard - In: Business models and ICT technologies for the fashion …, (pp. 25-32). 2017

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Factors that affect willingness to pay for red wines in China

Xu, Pei; Zeng, Y. C. - In: Journal of international consumer marketing 26 (2014) 5, pp. 426-439

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Country of origin and willingness to pay for pistachios : a chinese case

Xu, Pei; Wang, Zhigang - In: Agricultural and Food Economics : AFE 2 (2014), pp. 1-16

Using 360 questionnaire data collected in Beijing, China, this study examines consumers' acceptance and willingness to … pay (WTP) for pistachios produced in China, California and Turkey. The impact of country of origin (COO), price, flavor …

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Willingness to pay for over-the-top services in China and Korea

Gim, Min seong; Kim, Eun; Hwang, ShinYoung; Kim, Junghwan; … - In: Telecommunications policy : the international journal … 41 (2017) 3, pp. 197-207

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Determining how Chinese consumers that purchase western food products prioritize food safety cues : a conjoint study on adult milk powder

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Animosity and willingness to buy foreign products : moderating factors in decision-making of Chinese consumers

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Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?

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The Cultural Influence on Mass Customization

Wabia, Carolin - 2020 - 1st ed. 2020.

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

Persistent link: https://www.econbiz.de/10012399676

Ethnocentrism, trust, and the willingness to pay of Chinese consumers for organic labels from different countries and certifiers

Yin, Shijiu; Han, Fei; Wang, Yiqin; Hu, Wuyang; Lv, Shanshan - In: Inventi impact: retailing & consumer services (2019) 3, pp. 138-150

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