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Historical research with Chinese multilateral historical marketing sources

Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280

Persistent link: https://www.econbiz.de/10013329671

Marketing via Shangbangs (Chinese business networks)

Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 16 (2024) 2, pp. 169-187

Persistent link: https://www.econbiz.de/10015078112

A synthetic model of Chinese business ethics in business-to-business contexts

Yan, Qiang; Hyman, Michael R.; Aguirre, Grant C.; Zhou, … - In: Journal of business-to-business marketing 31 (2024) 1, pp. 67-86

Persistent link: https://www.econbiz.de/10014514706

East meets West : toward a theoretical model linking guanxi and relationship marketing

Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2515-2521

Persistent link: https://www.econbiz.de/10010233149

British consumers' evaluations of US versus Chinese goods : A multi‐level and multi‐cue comparison

Leonidou, Leonidas C.; Palihawadana, Dayananda; Talias, … - In: European Journal of Marketing 41 (2007) 7/8, pp. 786-820

Purpose – The article aims to identify differences in consumers' evaluations of goods made in either the USA or China at different levels of analysis; to trace variations in consumers' evaluations with regard to various cues characterizing US or Chinese goods; and to provide a comparison of...

Persistent link: https://www.econbiz.de/10014722420