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The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu; Tsai, Wanhsiu Sunny; Tao, Weiting - In: Journal of international consumer marketing 32 (2020) 2, pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
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For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny; Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of global marketing 26 (2013) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
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Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
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What promotes online group-buying? : a cross-cultural comparison study between China and the United States
Zhang, Jie; Tsai, Wanhsiu Sunny - In: Journal of promotion management : JPM 23 (2017) 5, pp. 748-768
Persistent link: https://www.econbiz.de/10011799596
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Agricultural trade reform and rural prosperity : lessons from China
Huang, Jikun; Liu, Yu; Martin, Will; Rozelle, Scott - In: China's growing role in world trade, (pp. 397-423). 2010
Persistent link: https://www.econbiz.de/10003953815
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Do women directors improve firm performance in China?
Liu, Yu; Wei, Zuobao; Xie, Feixue - In: The journal of corporate finance : contracting, … 28 (2014), pp. 169-184
Persistent link: https://www.econbiz.de/10010426186
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Board independence and firm performance in China
Liu, Yu; Miletkov, Mihail K.; Wei, Zuobao; Yang, Tina - In: The journal of corporate finance : contracting, … 30 (2015), pp. 223-244
Persistent link: https://www.econbiz.de/10010505770
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The effects of neoliberalism and trade liberalization on China's environment over time : a macromarketing perspective
Xu, Zhenning; Ramirez, Edward; Xu, JuanJuan; Liu, Yu - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 187-201
Persistent link: https://www.econbiz.de/10011286478
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Integrating China's agricultural economy into the global market : measuring distortions in China's agricultural sector
Huang, Jikun; Liu, Yu; Martin, Will; Rozelle, Scott - In: China linking markets for growth, (pp. 118-132). 2007
Persistent link: https://www.econbiz.de/10003527502
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Agricultural trade reform and rural prosperity : lessons from China
Huang, Jikun; Liu, Yu; Martin, Will; Rozelle, Scott - 2008
Persistent link: https://www.econbiz.de/10003715103