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Purpose – The purpose of this paper is to explore the link between consumer psychology and puffery law in China and the USA, by reporting two empirical studies that investigated whether puff claims had different effects on Chinese and US college students in their perception of advertising...
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Residential energy consumption (REC) is the second largest energy use category (10%) in China and urban residents account for 63% of the REC. Understanding the underlying drivers of variations of urban REC thus helps to identify challenges and opportunities and provide advices for future policy...
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Residential energy consumption (REC) is the second largest energy use category (10%) in China and urban residents account for most of the REC. Understanding the underlying drivers of variations of urban REC thus helps to identify challenges and opportunities and provide advices for future policy...
Persistent link: https://www.econbiz.de/10009368788