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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets

Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; an … 41 (2010) 7, pp. 1198-1217

Persistent link: https://www.econbiz.de/10008669271

Advertiser risk taking, campaign originality, and campaign performance

Wang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 42-53

Persistent link: https://www.econbiz.de/10009738747

Internet advertising strategy of multinationals in China : a cross cultural analysis

Li, Hairong; Li, Ang; Zhao, Shuguang - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 125-146

Persistent link: https://www.econbiz.de/10003819159

The effect of agency creativity on campaign outcomes : the moderating role of market conditions

Li, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 109-120

Persistent link: https://www.econbiz.de/10003808351

Spatial and temporal changes in flooding and the affecting factors in China

Nie, Chengjing; Li, Hairong; Yang, Linsheng; Wu, Shaohong; … - In: Natural Hazards 61 (2012) 2, pp. 425-439

Spatial and temporal changes in flood events in China are becoming increasingly important due to the rapid climate warming that is occurring. This study was conducted to consider changes in flood events and the factors affecting such changes. To accomplish this, China was divided into natural...

Persistent link: https://www.econbiz.de/10010846772

Comparing the impact of different marketing capabilities : empirical evidence from B2B firms in China

Guo, Huiling; Xu, Hangjun; Tang, Chuanyi; … - In: Journal of business research : JBR 93 (2018), pp. 79-89

Persistent link: https://www.econbiz.de/10011929061