Purpose – This study aims to examine the major influences of food choices of Chinese teenagers within a dynamic food marketing environment. Design/methodology/approach – The paper reports findings from semi-structured interviews with high school students which examine teenagers’ guidelines...

Purpose – This study aims to, with family structures in urban China becoming increasingly diverse, examine how and to what extent the characteristics of everyday family meals relate to the establishment and strengthening of a collective sense of the Chinese family. Integrating ritual and...

The remarkable economic changes occurring within the People's Republic of China since 1978 have resulted in striking alteration in food consumption patterns for urban Chinese residents. Higher incomes, busier life styles, greater choices in food retailers, the increasing availability of...

Manufacturing opportunities in urban China have led to the mass migration of over 270 million rural residents to urban areas. We investigate the resulting upheaval in Chinese society using a macromarketing framework, especially the effect on the family unit. A qualitative study of 34 adult...