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China
Consumer behaviour
85
Konsumentenverhalten
78
Cultural identity
23
Globalization
23
Kulturelle Identität
23
Globalisierung
19
Canada
18
International marketing
18
Internationales Marketing
18
Customer satisfaction
16
Brand management
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Markenführung
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Online-Handel
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Kundenzufriedenheit
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Brand image
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Kanada
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Markenimage
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Ethnische Gruppe
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Laroche, Michel
14
Richard, Marie-Odile
6
Teng, Lefa
4
Nepomuceno, Marcelo Vinhal
2
Yang, Zhiyong
2
Armouch, Farah
1
Bartikowski, Boris
1
Chan, Claudia
1
Cho, Hyuksoo
1
Cui, Xinyu
1
Huang, Liang
1
Kim, Chankon
1
Li, Rong
1
Mazaheri, Ebrahim
1
Paulin, Michèle
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Ueltschy, Linda C.
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Yingwei, Ren
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Zhang, Chun
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Zhang, Man
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Journal of business research : JBR
8
Cross-cultural and critical perspectives on brands
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of retailing and consumer services
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ECONIS (ZBW)
14
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1
Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation
Yang, Zhiyong
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 979-987
Persistent link: https://www.econbiz.de/10009241404
Saved in:
2
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
3
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
4
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
5
Special section: Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 473-590
Persistent link: https://www.econbiz.de/10010496131
Saved in:
6
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
7
A family level measure of acculturation for Chinese immigrants
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Chan, Claudia
- In:
Marketing and multicultural diversity
,
(pp. 154-166)
.
2006
Persistent link: https://www.econbiz.de/10003291664
Saved in:
8
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
9
Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
Saved in:
10
Is there really an Asian connection? : professional service quality perceptions and customer satisfaction
Ueltschy, Linda C.
;
Laroche, Michel
;
Zhang, Man
;
Cho, …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 972-979
Persistent link: https://www.econbiz.de/10003887599
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