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China
Consumer behaviour
45
Konsumentenverhalten
41
Relationship marketing
13
Beziehungsmarketing
12
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
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Markenartikel
7
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6
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Marketingmanagement
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Theory
6
Welt
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World
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Advertising
5
Dienstleistungsqualität
5
Eating habit
5
Einzelhandel
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Ernährungsverhalten
5
Food
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Gender
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Glücksspiel
5
Lebensmittel
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Macau
5
Marketing
5
Retail trade
5
Service quality
5
Advertising effects
4
Brand preference
4
Celebrity endorsement
4
Celebrity-Werbung
4
Complaint propensity
4
Consumer innovativeness
4
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English
25
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Liu, Matthew Tingchi
10
Ma, Yu
8
Brock, James L.
6
Tingchi Liu, Matthew
6
Chu, Rongwei
4
Wong, IpKin Anthony
4
Shi, Guicheng
3
Bu, Huimei
2
Phau, Ian
2
Teah, Min
2
Yan, Li
2
Yang, Qiumei
2
Alwi, Sharifah
1
Angel Zúñiga, Miguel
1
Chen, Chen-yueh
1
Chen, Peiyan
1
Cheng Shi, Gui
1
Du, Xinqian
1
Fong, Hoi In Veronica
1
Fu, Guohua
1
Fukasaku, Ki-ichirō
1
Fukasaku, Kiichiro
1
Hefel, Aaron
1
Huang, Yu‐Ying
1
In Veronica Fong, Hoi
1
Ji, Qiang
1
Leonhardt, James M.
1
Luan, Zhiqian
1
Luo, Rundong
1
Meng, Yan
1
Minghua, Jiang
1
Mo, Zhengqun
1
Pang, Chuan
1
Perez, Andrea
1
Ping, Yuan
1
Pérez, Andrea
1
Qian, Wenyu
1
Shi, Gui Cheng
1
Tseng, Ting-hsiang
1
Tseng, Ting‐Hsiang
1
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Asia Pacific Journal of Marketing and Logistics
2
Energy economics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of international consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Economist
1
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
1
Finance research letters
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of contemporary hospitality management
1
International journal of finance & economics : IJFE
1
Journal of Consumer Marketing
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
OECD Development Centre Working Papers
1
Proceedings of selected articles of 2013 World Agricultural Outlook Conference
1
Technical papers / OECD Development Centre
1
The journal of services marketing
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ECONIS (ZBW)
18
Other ZBW resources
7
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1
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
2
Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
Saved in:
3
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Saved in:
4
Understanding perceived casino service difference among casino players
Wong, IpKin Anthony
;
Fong, Hoi In Veronica
;
Liu, …
- In:
International journal of contemporary hospitality management
24
(
2012
)
5
,
pp. 753-773
Persistent link: https://www.econbiz.de/10009568730
Saved in:
5
Chinese migrant workers' adoption of urban consumer habits
Chu, Rongwei
;
Leonhardt, James M.
;
Liu, Matthew Tingchi
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10010490155
Saved in:
6
Antecedents of redemption of reward points : credit card market in China and international comparison
Liu, Matthew Tingchi
;
Brock, James L.
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10003946660
Saved in:
7
Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
8
The mediating roles of renqing and ganqing in Chinese relationship marketing
Zhou, Xinhua
;
Shi, Guicheng
;
Liu, Matthew Tingchi
;
Bu, …
- In:
Nankai business review international
6
(
2015
)
2
,
pp. 156-176
Persistent link: https://www.econbiz.de/10011376679
Saved in:
9
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction
Liu, Matthew Tingchi
;
Yan, Li
;
Phau, Ian
;
Pérez, Andrea
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 464-487
Persistent link: https://www.econbiz.de/10011574451
Saved in:
10
The main limitation factors of the attraction of foreign investment in China
Ma, Yu
- In:
Economist
(
2003
),
pp. 51-57
Persistent link: https://www.econbiz.de/10002264418
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