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Improving B2B customer churn through action rule mining
Guliyev, Emil; Sanchez Ramirez, Juliana; Caigny, Arno de; … - In: Industrial marketing management : the international … 125 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015331549
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Incorporating usage data for B2B churn prediction modeling
Sanchez Ramirez, Juliana; Coussement, Kristof; Caigny, … - In: Industrial marketing management : the international … 120 (2024), pp. 191-205
Persistent link: https://www.econbiz.de/10015116908
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Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de; Coussement, Kristof; Verbeke, Wouter; … - In: Industrial marketing management : the international … 99 (2021), pp. 28-39
Persistent link: https://www.econbiz.de/10013206384