Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Arno De Caigny, Kristof Coussement, Wouter Verbeke, Khaoula Idbenjra, Minh Phan
| Year of publication: |
2021
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|---|---|
| Authors: | Caigny, Arno de ; Coussement, Kristof ; Verbeke, Wouter ; Idbenjra, Khaoula ; Phan, Minh |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 99.2021, p. 28-39
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| Subject: | Churn prediction | Customer retention | Interpretability | Segmentation-based modeling | Uplift modeling | Visualization | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Visualisierung | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206384