Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Year of publication: |
2021
|
---|---|
Authors: | Caigny, Arno de ; Coussement, Kristof ; Verbeke, Wouter ; Idbenjra, Khaoula ; Phan, Minh |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 99.2021, p. 28-39
|
Subject: | Churn prediction | Customer retention | Interpretability | Segmentation-based modeling | Uplift modeling | Visualization | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Visualisierung | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
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