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Cluster analysis
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Abfallvermeidung
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Waste prevention
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Customer data
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Supplier relationship management
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Betriebliche Wertschöpfung
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Finnland
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Macau
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Managers
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Marketingmanagement
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Reverse use of customer data
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Service-Dominant Logic
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Value creation
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food waste
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internal marketing
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B2B
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Balanced centricity
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Clusteranalyse
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Cognition
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Kale, Sudhir H.
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Fundamentals of marketing research ; Vol. 5
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International marketing ; Vol. IV
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ECONIS (ZBW)
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Grouping Euroconsumers : a culture-based clustering approach
Kale, Sudhir H.
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2006
Persistent link: https://www.econbiz.de/10003410964
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Grouping euroconsumers : a culture-based clustering approach
Kale, Sudhir H.
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2007
Persistent link: https://www.econbiz.de/10003541322
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