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Developing personas & use cases with user survey data : a study on the millennials' media usage
Lee, Mingyu
;
Kwahk, Jiyoung
;
Han, Sung H.
;
Jeong, Dawoon
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012238362
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