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Alarcón-del-Amo, María-del-Carmen
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Journal of international consumer marketing
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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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Is tourist accommodation homogeneous? : an analysis of the adults-only category through a three-step approach
Mellinas, Juan Pedro
;
Bulchand-Gidumal, Jacques
; …
-
2024
Persistent link: https://www.econbiz.de/10015077395
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