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Store format choice in an evolving market : role of affect, cognition and involvement
Anand, Kamaljit Singh
;
Sinha, Piyush Kumar
- In:
The international review of retail, distribution and …
19
(
2009
)
5
,
pp. 505-534
Persistent link: https://www.econbiz.de/10003928162
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Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, P. K.
;
Mishra, Hari Govind
;
Kaul, Surabhi
-
2014
Persistent link: https://www.econbiz.de/10010337509
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