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Half the thrill is in the chase: twisted inferences from embodied cognitions and brand evaluation
Labroo, Aparna A.; Nielsen, Jesper H. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 143-158
Persistent link: https://www.econbiz.de/10003982969
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From inherent value to incentive value : when and why pointless effort enhances consumer preference
Kim, Sara; Labroo, Aparna A. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 712-742
Persistent link: https://www.econbiz.de/10009409017
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Psychological distancing : why happiness helps you see the big picture
Labroo, Aparna A.; Patrick, Vanessa M. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 800-809
Persistent link: https://www.econbiz.de/10003807421
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Comparing apples to apples or apples to oranges : the role of mental representation in choice difficulty
Cho, Eunice Kim; Khan, Uzma; Dhar, Ravi - In: Journal of marketing research : JMR 50 (2013) 4, pp. 505-516
Persistent link: https://www.econbiz.de/10009786157
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Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers
Aspara, Jaakko; Luo, Xueming; Dhar, Ravi - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 448-455
Persistent link: https://www.econbiz.de/10011789697