The ability to detect a change, to accurately assess the magnitude of the change, and to react to that change in a commensurate fashion, is of critical importance in many decision domains. Thus, it is important to understand the factors that systematically affect people’s reactions to change....

What is behavioral strategy? I argue that strategy is necessarily behavioral due to the complexity we face as organizational and individual decision makers. I illustrate this point by exploring a key question in strategy: how resources are valued