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~subject:"Cognition"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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ECONIS (ZBW)
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan
;
Bruns, Daniel
;
Langner, Tobias
- In:
International journal of advertising : the review of …
44
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2025
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1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
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2
Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
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3
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
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4
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
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